The story behind Vida Violet

Some of my earliest memories are of picking flowers in my mum’s garden. I was a total magpie back then, yet now it’s often the unassuming berry that catches my eye.

I’ve been drawn to flowers for as long as I can remember, but it was during my time training in London, and later working with Wild at Heart, that I began to understand the creative scope of floral design and what it can truly become.

My work is instinct-led and seasonal where possible. I don’t follow a set formula; I’m more interested in what’s available. Often, a concept arises from something that has caught my eye while going about my day-to-day. There’s something I really value in working with nature as it is, rather than trying to perfect it.

Whether I’m designing for an event or gathering personal treasures from someone’s garden, I’m always aiming to create something that feels personal, considered, and a little bit special.

It’s less about perfect arrangements and more about noticing what’s already beautiful then shaping it, just enough.

I look forward to working with you and hearing your story.

Kim